Some communications about financial services (particularly those by unathorised firms or those related to funds) are restricted to ‘certified’ investors. It’s important not to mix these up with an investor’s categorisation as Retail or Professional or whether they are a Qualified Investor – these are three quite separate regimes of classification.
The differences between the certificates are subtle but vital to understand. For instance, just taking sophisticated investors, there are three different types of certificate depending on what the promotion is about and who is making it – it’s possible that a single investor might hold all three and yet still not count as a ‘Certified Sophisticated Investor’ in respect of any particular investment.
Financial Promotions Order Certificates include:
- Certified Sophisticated (signed by an authorised firm)*
- Self-certified Sophisticated**
- Self-certified High Net Worth**
* Only in respect of the investments the certificate lists
** Only in respect of debentures and shares in unlisted securities
Promotion of Collective Investment Scheme (Exemptions) Order Certificates cover the same categories but have slightly different content.
When relying on certificates, the promoter must ensure that the investor holds the relevant certificate before making any promotion. We recommend that they see a copy of the certificate either by post, fax or scan. This can be difficult in practice but it is the only route available to firms under these regimes.
To establish whether your target audience is likely to have the required certificates, we recommend that you pick a sample, say 20 investors, and (without telling them anything about the investment), ask them if they have a certificate and if they do, to fax it over to you.
StypersonPOPE can take a quick look at the certificates you receive and determine which ones you can rely on.
Once you know what percentage of your target audience has these certificates then you’ll know how restricted you’ll be in promoting your investment opportunity. If it proves to be unworkable, there are alternative routes available which circumvent the need for certificates entirely.
In any case, StypersonPOPE can help you to determine which certificates are appropriate and what percentage of your target audience holds them. If you would like to discuss scheme promotion, please do contact Simon Webber, StypersonPOPE’s Managing Director, either by telephone or e-mail.